The talk of the Web: How The New Yorker grew its digital audience by focusing on quality

Poynter :: It has been more than a year since The New Yorker took down its paywall and triggered a frenzied run on its archives. Slate and others compiled lists of The New Yorker’s greatest hits, encouraging readers to take in the magazine’s ruminative nonfiction before the paywall came back up.

Read Benjamin Mullin, www.poynter.org