Why Bauer Media ditched its sales team and went all programmatic

Digiday :: The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach.

Read Ricardo Bilton, digiday.com