2016/03/31

How publishers are adapting their video strategies in the age of platforms

Social platforms are prioritizing video. But what works on YouTube doesn’t work on Facebook. What works on Facebook won’t work on Snapchat. With this in mind, publishers including Refinery29 and LittleThings have broke down the walls between different departments. Others, like The Atlantic and Newsy, acknowledge the changing dynamic between social and video, but have yet to switch things up.

The post How publishers are adapting their video strategies in the age of platforms appeared first on Digiday.

Read Sahil Patel, digiday.com

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