Snapchat wants a $40 CPM for new video ads

Digiday :: Snapchat is feeling emboldened with its latest ad offering, doubling prices for views of its new interactive videos. The messaging app is charging a minimum of 4 cents a view on its new ad product, which it calls 3Vi ads — which stands for vertical video views and interactive.

Read by Garett Sloane • 06.05.2016 at 16:00, digiday.com