2016/12/28

Facebook, Google, consolidation: What drove media deals in 2016

Digiday :: Media ownership is being overhauled as companies try to figure out their place in a world where 85 percent of digital dollars are going to two companies: Facebook and Google. The platform giants' dominance were factors in AT&T's $85 billion bid for Time Warner and other mega deals that were announced in 2016.

Continue here: digiday.com

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