How Global Radio is using new ad formats to get audio on the media plan

Digiday :: Global Radio is tackling some of digital audio’s sticking points in order to get it on the media plan. GroupM has an element of digital audio on half of its media plans, twice as many as it did last year. Global is creating new formats, like 3-D audio and dynamic creative. As well as introducing new ways of measuring what users do after hearing an ad.

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