In Sweden Aftonbladet paid for ads to amplify a story, targeting the people who had commented on a fake news story

Digiday :: Sweden, with one of the oldest free presses in the world, has seen a worrying rise in hate speech and fake news, according to Ehsan Fadakar, social media columnist at tabloid Aftonbladet. But publishers there have a more direct connection with their readers than in other countries, making combating fake news somewhat easier.

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