2017/04/03

YouTube to offer third-party brand safety tools following revolt by Marketers

AdAge :: Marketers will soon have more options at their disposal when advertising on YouTube, which said that it's working with third-party brand-safety vendors like DoubleVerify and Integral Ad Science to assure marketers that their budgets won't wind up paying for ads on violent, offensive or otherwise unsavory content.

Continue here: adage.com

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