'We've learned a playbook': How The Verge used Facebook video to grow Circuit Breaker

Digiday :: As The Verge looks to get more vertical, it will use a playbook developed with its gadget blog Circuit Breaker. The vertical, which the tech publisher launched in the spring of 2016, rode a video strategy to nearly 1 million Facebook fans, a live show that debuted on Twitter this week and a growing pipeline of video projects it’s able to sell separately to advertisers through sponsorships.

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