:: LNR Journalism ::

The modern agency: GroupM and programmatic buying

According to RECMA, which measures media agency sector operations, GroupM helds a 32.7% share of the total measured volumen globally. With more than $73.5 billion in worldwide bilings, 41% ahead of its closest competitor, it is currently the world's leading global media investment company. Did you know that GroupM serves 60 billion impressions a month for its clients? The nearly infinite digital distribution possibilities have increased the pressure on media planners and buyers to make the right decisions. The potential for errors and cost increases is staggering.
Here's what GroupM COO John Montgomery told Jack Marshall, Digiday, about how technology has changed the way GroupM operates.

Read Jack Marshall, www.digiday.com

OneSpot launches ad platform: Using storytelling to convert

I guess you know that experience: you visit a product site and once you're gone, other sites show you the same products in ads again and again. But instead of exposing you to the same product ads repeatedly, why not try to make use of content to engage a user in a dialogue and to build an interest driven relationship over time? That's what OneSpot does. It allows an advertiser to turn real content into ads, telling a longer story over time.

Read Anthony Ha, techcrunch.com

Advertising becomes Amazon's newest low-price weapon, by @learmonth

AdAge :: There's no more customer-obsessed company than Amazon, which has long forsaken high profits in pursuit of giving shoppers the best possible experience and the lowest possible price. Now Amazon wants to make advertising the latest weapon in its arsenal.

A report by Michael Learmonth, adage.com

Michael Learmonth on Twitter

Email marketing: Facts, figures, best practices (infographic)

Prestige Marketing :: Emails remains an integral component to any marketing campaign, yet many marketers struggle when it comes to optimizing their brand’s potential through this channel. Our latest infographic takes a look at the trends in email marketing and provides pro-tips to help you launch your next successful campaign.

Infographic, source: prestigemarketing.ca

Infographic:

By 2013, Facebook will beat Google in US mobile display ad revenues

eMarketer :: Google currently dominates the overall US mobile ad market, with a 54.5% share of net revenues projected for this year, dropping slightly to 54.1% by 2014 as more competitors enter the market. Online radio service Pandora, which is expected to earn 8.7% of US mobile ad revenues this year, will hold the second-place position until 2013, when it will give that spot up to Facebook.

A report by www.emarketer.com

Twitter earns more mobile ad revenue than Facebook (but not for long)

AdAge :: CEO Dick Costolo said in June that Twitter's mobile ad strategy is working. He wasn't kidding: it turns out Twitter will earn more revenue from mobile than Facebook in 2012, according to an estimate from eMarketer which will be released later today. That's not entirely a surprise.

A report by Michael Learmonth, adage.com

Era of content streams: Tips for publishers building a native ad strategy

TechCrunch :: Instead of sites designed solely to maximize page views, we are now seeing an influx of publishers that incorporate content streams, grids and galleries to produce a more fluid, less interruptive content discovery experience. This design evolution has also led to a new approach in monetization, where sites are now being designed from the ground up to integrate native advertising formats, rather than the traditional display ad placements.

A report by Dan Greenberg, techcrunch.com

Overview: Native Advertising Framework (by TechCrunch)

"The Great Banner Ad Debate" by Brian Morrissey, www.digiday.com

Twin threats peril preprint newspaper ads

Newsosaur :: Preprint advertising, a long-reliable source of business that represents a quarter of the remaining revenue for the struggling newspaper industry, is at greater risk than ever before, owing to a perfect storm of challenges.

A report by Alan D. Mutter, newsosaur.blogspot.de

HT: Steve Outing, here:

Newspaper pre-print ads endangered, says Alan Mutter. Final straw for some newspapers? newsosaur.blogspot.com/2012/08/twin-t… #tkclass

— Steve Outing (@steveouting) August 31, 2012

Twitter launches new targeting options for ads based on interests

The Next Web :: Twitter has today announced new targeting options for its Promoted Tweets and Promoted Accounts products that let advertisers display ads based on people’s ‘topical interests’. The new targeting options will let advertisers deliver promoted accounts and tweets to users with interests that will, hopefully, match up more closely with the content in the ads.

A report by Matthew Panzarino, thenextweb.com

Ad pages slip further at New York Times' magazines

WWD :: The luxury title lost ad pages in all but two of 2012’s first seven issues. The trend puts it out of step with most luxury and fashion magazines, which are overperforming as the luxury sector once again booms.

A report by Erik Maza, www.wwd.com

Also "Sally Singer is out as editor of T" - Continue here Amy Wicks, www.wwd.com

HT: mediagazer.com