According to RECMA, which measures media agency sector operations, GroupM helds a 32.7% share of the total measured volumen globally. With more than $73.5 billion in worldwide bilings, 41% ahead of its closest competitor, it is currently the world's leading global media investment company. Did you know that GroupM serves 60 billion impressions a month for its clients? The nearly infinite digital distribution possibilities have increased the pressure on media planners and buyers to make the right decisions. The potential for errors and cost increases is staggering.
Here's what GroupM COO John Montgomery told Jack Marshall, Digiday, about how technology has changed the way GroupM operates.