Google Mobile Ads :: How many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Or perhaps you saw a commercial for a new car and then used your tablet to search for the specs and see it in action? If these things sound familiar, that’s because they’re all part of the new norm in multi-screen behavior.
Findings - googlemobileads.blogspot.co.uk
Overview/infographic: Understanding cross-plattform consumer behavior (PDF download link)