Buzzmachine :: Google views content — our content — as a tool that generates signals about their users, building relationships, data, and value. Google views mobile as a tool that also generates signals and provides opportunities to target content and services to the individual, where she is, and what she’s doing now (thus Android’s Google Now).
[Jeff Jarvis:] We in news and media should bring those strands together to knit a mobile strategy around learning about people and serving them better as a result — not just serving content on smaller screens.
Continue to read here Jeff Jarvis, buzzmachine.com
paidContent :: Concerned that Google and Oracle were paying authors and journalists to influence a highly-publicized trial, a federal judge asked them to name names. Today, the parties filed their lists – Oracle names FOSS Patents blogger Florian Müller and Google names no one.
A report by Jeff John Roberts, paidcontent.org
Published on Scribd: 12-08-17, Oracle disclosures
Published on Scribd: 2012-08-17, Google Resp. Re: Aug 7 Order
comScore :: Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in July with 157 million unique viewers, followed by Facebook.com with 53 million, Yahoo! Sites with 48.7 million, VEVO with 44.8 million and Microsoft Sites with 42.7 million.
A report by www.comscore.com
Canada’s Globe and Mail newspaper ran a print ad for Google Adwords on Thursday. "People are searching for a haircut," the ad reads. The ad continues and concludes, that "maybe that's why ads on Google work." It shows that print ads work, tweeted Steve Ladurantaye, a Globe and Mail media reporter.
An ad for Google ads in today's Globe demonstrates the value of print ads, yes? twitter.com/syladurantaye/…— Steve Ladurantaye (@sladurantaye) August 14, 2012
Lauren Indvik, mashable.com called it "a nice bit of multi-faceted irony" to use print ads to market Google's "directly competitive" Adwords. From her point of view the print ad shows "Why Newspaper Ads Don’t Work".
I would say both is true: print ads work (or do you believe that Google's wasting money?) and Google ads work both in their specific context.
AEJMC :: I started my career decades ago in the comparatively simplistic world of television programming and counter-programming. We are now combining the use of computer programs along with the basic concepts of media programming to drive discovery over the full matrix of the social graph, the interest graph, the functional graph, the geo-graph. Yes, these are interesting times. They are exciting times. Yes, there has been tremendous and painful disruption but let’s consider the huge positives that underlie that disruption.
[Richard Gingras:] I have never reported a story or worked deeply enough in the journalism trenches to ever be comfortable using that label. I am a technologist. I develop and architect products.
Opening keynote by Richard Gingras, www.aejmc.org
Official Google Blog :: Since 2005, we’ve collaborated with hundreds of transit authorities around the world to make a comprehensive resource for millions of riders to find out which bus, train, subway or tram can take them to their next destination. Today, Google Maps has public transportation schedules for more than one million transit stops worldwide, in nearly 500 cities including New York, London, Tokyo and Sydney.
Poynter :: Google is “unarguably a media company” following its acquisition of travel-guide publisher Frommer’s, Jeff Bercovici writes. “The travel-guide publisher is indisputably a content business, not a platform or a network or anything else more quintessentially Google-y.” So, should the rest of The Media think of Google as one of their own? It’s complicated.
A opinion piece by Jeff Sonderman, www.poynter.org
Google acquires media companies without becoming one: journ.us/OWJjhm Why Larry Page is not the next Rupert Murdoch— Poynter (@Poynter) August 14, 2012
Over and out! Or in the words of Jeff Bercovici, Forbes: "Can We All Just Agree (Google is) A Media Company Now?"
Wall Street Journal :: Google Inc. is acquiring the Frommer's travel-guide business, further thrusting itself into content publishing in a bid to attract more advertising dollars tied to online-travel bookings and local-business information.
A report by [exclusive subscriber content] Jeffrey A. Trachtenberg | Amir Efrati, online.wsj.com
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