Ray Snoddy says, there is good news for Ted Sarandos, because "60% of the people in the UK have heard of Netflix. There is bad news as well: about 5% last month actually used the service."
Guardian :: Chief content officer and vice-president of content at Netflix talks to Ray Snoddy about launching the company in the UK market. He concedes that there are many battles ahead for in this emerging market, and laughs off accusations of a landgrab in the UK territory.
Watch the Q&A session here www.guardian.co.uk