Marketing Charts :: US newspaper advertising expenditures continue to decline, according to the latest figures from the Newspaper Association of America (NAA). In Q2, total expenditures (print + online) stood at $5.61 billion, down 6.4% from roughly $6 billion a year earlier (2010: $6.4b).
|
|
TOTAL PRINT |
|
TOTAL ONLINE |
|
TOTAL PRINT AND ONLINE |
|
|
Year Quarter |
$ Millions |
% Change |
$ Millions |
% Change |
$ Millions |
% Change |
|
Q2|12 Q2|11 |
4.781,35 |
-7,85% |
826,69 |
2,90% |
5.608,04 |
-6,41% |
|
5.188,62 |
|
803,40 |
|
5.992,01 |
|
|
|
Source: Newspaper Association of America, September 04, 2012 |
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A report by www.marketingcharts.com


