:: Future of Journalism

Social media excites marketers (but doesn’t yet generate revenue)

Marketing Charts :: Although social media marketing clearly is both a priority and a stimulating topic, marketers paint a less encouraging picture about its effectiveness as a revenue-generating channel. Among company and agency respondents, almost half said that social media has added many more programs and goals, but not the revenue to support new hires

Continue to read www.marketingcharts.com

Social media ‘growing up’: 41pc of the UK online population claim to be getting bored

YouGov :: New research shows 2 in 5 Britons 'getting bored' with social media; public wants sites to do more. Fresh research from YouGov’s Media Consulting team reveals that although uptake and usage of social media services remains very high among the British public, people are now demanding more from these kinds of services, while social media's potential as a marketing tool still has room for improvement. In fact, two in five (41%) of the UK online population claim to be getting bored of social media.

Continue to read labs.yougov.co.uk

Pinterest followers without the intend to follow you

Business Insider :: Earlier we wrote about the "brilliant sign-up process of Pinterest." But the "brilliant" sign-up process is kind of sketchy. If you've joined the social photo sharing site, then you've started to receive tons of daily emails saying new people are following you on it. The problem is, most of those people never intended to follow you in the first place.  They probably have no idea you received an email with their name in it.  They didn't choose to follow you, Pinterest chose for them.

Continue to read Alyson Shontell, www.businessinsider.com

(Courage born of despair?) 12 new media orgs built Open Graph apps for Facebook's Timeline

ZDNet :: Facebook today announced that 12 new media organizations have built Open Graph apps for the new Timeline profile. Buzzfeed, CBS Local Los Angeles, CBS Local New York, CMT, The Daily Show, GetGlue, Huffington Post, Mashable, MSNBC.com, MTV News, Pixable, Sporting News (launching in March), MSNBC TODAY Show have joined. While there has been quite a backlash against Facebook’s news apps among tech-savvy readers such as ZDNet’s, the apps have been doing quite well among the general Facebook population. Publications have seen massive increases in traffic. Just yesterday, Facebook was talking up lifestyle apps, and now it has once again shared highlights from existing news apps.

Highlights - Continue to read Emil Protalinski, www.zdnet.com

Liz Heron, social media editor NYT: Did we get something of journalistic value?

currybetdotnet :: Liz Heron, social media editor New York Times, gave the opening keynote address at news:rewired, explaining some of the social media work that the New York Times does, and offering some advice for those who are also involved in doing it for others. She started by commenting on the pace of change - suggesting that even when she spoke at last year’s BBC Social Media Summit, the conversation still seemed to be around “should we be doing social media”, whereas now the focus had shifted to “how can we be doing this well, and distinctively”.

... a lot of social media use in the newsroom actually saved time

Continue to read Martin Belam, www.currybet.net

A growing job market - Onward Search's "Social Media Jobs and Salaries Guide"

Onward Search :: Social media job opportunities continue to grow as more companies focus their hiring on skilled professionals who can drive business by through innovative social media marketing. This gives job seekers and seasoned social media pros a wealth of national career options, and now they have a resource to help them find their next social media jobs even faster.

Introducing the new Onward Search Social Media Jobs Salary Guide - a comprehensive look at the best job markets, the most in-demand job titles and salary ranges for social media professionals in the top 20 U.S. cities. This free guide makes it easy to take your social media career to the next level.

Download it here - Continue to read www.onwardsearch.com

Are terrorist attacks and uprisings predictable? In search for a social media mining tool

Fox News | AP :: The U.S. government is seeking software that can mine social media to predict everything from future terrorist attacks to foreign uprisings, according to requests posted online by federal law enforcement and intelligence agencies. Hundreds of intelligence analysts already sift overseas Twitter and Facebook posts to track events such as the Arab Spring. But in a formal "request for information" from potential contractors, the FBI recently outlined its desire for a digital tool to scan the entire universe of social media — more data than humans could ever crunch.

Continue to read AP, www.foxnews.com

Council media chief suspended amid social media 'spying' claims

AllMediaScotland :: A local council media chief has been suspended, pending an investigation into claims that she used social media to 'spy' on critics. Jo Smith, communications manager at Argyll and Bute Council, is said to have admitted, at a social media conference, to monitoring critics of the council by joining their social media groups.

Continue to read www.allmediascotland.com

What's your offline(!) influence? - Klout buys community app Blockboard

Measure offline influence with an app? That postulates that an app can be a perfect mirror of someone's reputation in a community. Can't believe that this approach can and will work.

Venture Beat :: Money can’t buy you friends, but in the case of influence tracking startup Klout, money can buy you neighbors — and possibly even an understanding of the social dynamic linking people in communities. Klout, a San Francisco-based company that attempts to quantify a social media user’s reach, has used a chunk of its Jennifer Van Grove, estimated $30 million in new funding to purchase the community-centric company Blockboard for an undisclosed sum.

Continue to read Jennifer Van Grove, venturebeat.com

Paradigm shift: Kyle Sandilands and the power of the direct voice, "outraged listener"

Consumer Psychologist Blog :: (Show host) Kyle Sandilands, Australia, is in a very unfortunate position. He is massively popular, yet widely disliked (follow the "Sack Kyle" campaign, see screenshot below) and no one wants to be associated with him - especially those with something to sell. We live in a world where most entertainment is commercially funded. Whether we watch TV, listen to the radio, or something else – the entertainment we choose is normally (at least in part) reliant on advertiser dollars. Social media is providing a direct feedback loop between the ‘ outraged listener’ and the advertiser and this is the new paradigm.  Social media is giving people a direct voice to change what they want, and create their own standards

Continue to read Adam Ferrier, consumerpsychologist.blogspot.com.au