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USA Network brings advertisers into its social TV journey

eMarketer :: In his role at cable television channel USA Network, Jesse Redniss heads digital strategy for the network’s portfolio of TV shows. More recently, Redniss, along with some large brand advertisers, spearheaded a number of innovative social TV efforts. He spoke with eMarketer’s Lauren McKay about USA’s social TV activations and why the network is seeing more brand advertisers become interested in infusing TV programs with social media.

A report by www.emarketer.com

Is social media marketing at a saturation point?

eMarketer :: Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year, eMarketer estimates. With so many companies tapping social networks to build brand awareness, gain new customers and keep current ones loyal, how much room is left for growth?

A report by www.emarketer.com

Klout update: Increased accuracy, more transparency, new site design

Klout :: Social media is evolving every day. Today, we’re introducing some of the most significant product updates in Klout’s history. With these updates, we’ve concentrated on helping everyone to gain a clearer, more accurate understanding of how they influence other people through the ideas they share.

The changes explained here Joe Fernandez, corp.klout.com

Facebook, Twitter play key role in Syrian uprising: Also for infiltration

Reuters Twitter account was recently hacked and also "false reports about Syrian rebel losses" were posted. Thomson Reuters mentioned that they had no clue of who's behind the hacking. Does that kind of hacking have any impact at all? A doubt raised by Dan Murphy, Christian Science Monitor.

Times Of India :: The battle for Syria is raging on the ground but also on social media, where people on both sides of the conflict are hacking, posting and spamming in a frenzied propaganda war. The Twitter feeds of news organisations have been hacked by pro-regime elements, videos purporting to show atrocities in Syria are regularly posted to YouTube and pro- or anti-government messages often flood Facebook pages.

A report by mbx/al/bm, timesofindia.indiatimes.com

Social lags search and email in driving ecommerce conversions, revenue

GigaOM :: Retailers are looking increasingly to social networks to bring in customers and ultimately drive more sales. But data from online marketing provider Monetate show that social (0.59% | $64.19) still lags email (4.25% | $82.72) and search (2.49% | $90.40) in sales conversions and average purchase amounts.

Summary of the findings Ryan Kim, gigaom.com

Download of the report here: "Ecommerce Quarterly EQ2 2012" by Monetate
(free download for contact details)

How to make a dead cat bounce on Twitter

New York Times :: I’ve been told that in the olden days, reporters would write articles on these things called “typewriters.” And get this: These machines weren’t even connected to the Internet! The tools have since changed. We have blogs, smartphones, digital cameras and Wi-Fi. The job of a reporter has changed, too.

Content promotion - A report by Nick Bilton, bits.blogs.nytimes.com

For a good cause: 7 ways to use social media for social change

memeburn :: Instead of following the latest trend, why not use your social media super-powers to make a difference? We already know how to spread news fast, share images and videos, organize friends, and empower others all by using the same social media tools that we use in our everyday lives. Isn’t it time we put them to use towards a good cause?

Here are a few ways in which you can use social media for social change - A collection/report by Megan Bernstein, memeburn.com

Visible Technologies' social media monitoring: Multiple projects, regions or languages

The Next Web :: On the same day social data company DataSift announced it was targeting Wall Street with two key finance hires and a New York office, Visible Technologies has rolled out a new version of its social media monitoring platform, allowing users to access data across multiple projects, regions or languages.

A (non-critical) product description by Paul Sawers, thenextweb.com

Trendrr hires Nielsen social media expert

Trendrr :: Trendrr.TV, the real-time social TV measurement, insight and social curation service, has named Meghann Sills Elrhoul, former Manager of Analytics at Nielsen, as its new Vice President of Client Services and Analytics, as the company expands to meet a growing demand for real-time insight into the television, media and brand industries.

[Mark Ghuneim:] Opportunities in the social TV market have exploded as the public increasingly engages in synchronous viewing.

A report by blog.trendrr.com

Americans get social on their phones: By 2014 nearly half of total US mobile population

eMarketer :: By the end of this year, nearly 82 million US mobile users will use a social networking site on their phone at least monthly, or more than a quarter of the total US population. The vast majority of these users (95.5%) will be checking social sites on a smartphone, and smartphone users are about twice as likely as overall mobile phone users to do so this year. By 2014, eMarketer estimates, nearly half of the total US mobile population will be mobile social networkers.

A report by www.emarketer.com

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