TechCrunch :: “Content marketing” is a phrase I hear more and more these days, as brands increasingly create their videos, blog posts, and other forms of content to promote themselves, rather than just relying on traditional advertising. Now a startup called PostRelease has built what is, essentially, an ad network for content marketing, so that advertisers can ensure that their content gets distribution, while publishers can make some revenue.
A review by Anthony Ha, techcrunch.com


