Buzzfeed :: Of the estimated thousands of journalists at the Republican National Convention, these people stand out. For one, they're not political reporters in the traditional sense of the term. And, though this is less of a novelty than it may seem, they're posting exclusively to Tumblr. They're also posting for Tumblr, as part of one the site's early forays into original journalism.
[John Herrman:] The world's biggest GIF repository grows a political newsroom.
Tumblr's political newsroom - A report by John Herrman, www.buzzfeed.com
"Tumbling the Conventions" - election.tumblr.com
Observer :: Never underestimate the power of internet shaming! Not five days after New York comedian Matt Fisher recounted the tragic story of his sister’s fatal car accident and her auto insurance company that went so far as to intervene on behalf of the defendant in court to avoid paying out the premium on her policy, Progressive has agreed to pony up the entire amount due to the Fisher family.
A report by Drew Grant, observer.com
Twitter timeline: "Progressive Insurance PR Nightmare Progressing Unabated (UPDATED)" by Abe Sauer, www.brandchannel.com
CNN :: There's yet another way to post writing and photos and share them with other people online. Medium is a new blogging tool for people who feel constrained by Twitter and overwhelmed by Blogger or Tumblr. Its founders are Evan Williams and Biz Stone, who co-founded Twitter and Blogger, so they know about blogging, both long and short form.
A report by Heather Kelly, edition.cnn.com
Fragments of Truth :: When we look at our Twitter feeds, Facebook updates or the millions of blog posts that are generated, it is difficult to claim that the quality of information being exchanged is improving. However, improving the quality of exchanged information seems to be a rather lofty goal and it is not clear that a new platform will necessarily achieve that. "Medium" will apparently rely on two key principles: Rating and Organizing.
[Jalees Rehman:] Do we need another information sharing platform?
An opinion piece by Jalees Rehman, fragments-of-truth.blogspot.de
Jalees Rehman on Twitter
Journalism.co.uk :: The Agenda is the title's first Tumblr blog that is integrated into the news site. T Magazine, the New York Times's fashion Tumblr blog, and The Lively Morgue, which showcases the newspaper's photographic archive and sells prints, are both standalone Tumblr blogs, containing "Tumblr" in the URL. Speaking to Journalism.co.uk by phone on Friday afternoon, Alexis Mainland, the New York Times's social media editor, explained the differences between The Agenda and the two earlier Tumblr blogs.
A report by Sarah Marschall, www.journalism.co.uk
ReadWriteWeb :: The people at Powerhouse Factories, a brand strategy consultancy, point to recent statistics that show people are spending less time on Facebook. The change isn’t massive - yet - but Powerhouse social media expert Taylor Weigert believes that the trend reflects people splitting Facebook time with more specialized social networks like Pinterest, Tumblr and Deviant Art. All these sites focus on social discovery: finding new connections, ideas and products through social media.
Facebook may face a big problem - A report by Dave Copeland, www.readwriteweb.com
New York Times :: “Pretty much every large tech company today,” David Karp, Tumblr, said, is essentially “metrics driven.” Google, Twitter, Facebook: they’re obsessed with “optimizing” services, design, functionality and aesthetics through constant testing and tweaking. That ability to optimize and (not incidentally) monetize user experiences by reacting to microlevel data is the essence of Web-business magic, as it is generally understood. Karp chose not to operate that way. Rather than monetizing clicks, he wants advertisers to view Tumblr as a place to promote particularly creative campaigns to an audience whose attention is worth paying for.
Continue to read Rob Walker, www.nytimes.com
HT: Nieman Lab, here:
Tumblr has cultivated a community around design. Can it make ads work? nie.mn/NquHrz— Nieman Lab (@NiemanLab) July 13, 2012
Rick Webb Tumblr :: I will be working for Tumblr for the next six months on a full time basis as a consultant for their Sales and Marketing team. I’ve been talking to them and working with them for a while on an advisory basis, but I think now is the time and come and help them for a while in a more hard core manner. I obviously love Tumblr, but I also love that they are committed to this whole “good” thing when it comes, well, anything, but also to advertising and revenue.
Continue to read Rick Webb, rickwebb.tumblr.com