:: LNR Journalism ::

YouTube investments and business impact

The Next Web :: Tuesday saw the Wall Street Journal raise eyebrows when it reported that YouTube was set to invest a further $200 million into beefing up its professional content push, just two months after putting $200 million into its ‘channel’ strategy. That cash injection would reflect a serious “doubling down” (as the Journal put it), but it turns out that this isn’t true and there is no second $200 million investment, the Google-owned video site has confirmed to us.

Results of previous investments - A report by Jon Russell, thenextweb.com

Surprisingly good evidence that real name policies fail to improve comments

TechCrunch :: YouTube has joined a growing list of social media companies who think that forcing users to use their real names will make comment sections less of a trolling wasteland, but there’s surprisingly good evidence from South Korea that real name policies fail at cleaning up comments.

South Korean findings - A report by Gregory Ferenstein, techcrunch.com

Backstage: How YouTube streams the Olympics

GigaOM :: YouTube is in charge of the streaming for NBC’s ambitious online coverage of the 2012 London Olympics, delivering some 3,500 hours of live coverage from the event on the web and through native apps. Here’s an exclusive behind-the-scenes look at this cooperation with Jason Gaedtke, director of software engineering for YouTube’s live streaming efforts.

Interview and report by Janko Roettgers, gigaom.com

Is Pinterest of interest to publishers?

Digiday :: Social platforms can be trendy. Outside of the big boys — Facebook, Twitter, YouTube — there’s a second tier that trades the title of the Next Big Thing. Lately Pinterest has had its turn in the spotlight. Yet for many news publishers, which often tend to judge social platforms by the hard metric of traffic referrals, Pinterest is a dud. Publishers like The Wall Street Journal, The New York Times and Self are experimenting with it but overall Pinterest is not driving that much traffic.

A report by Josh Sternberg, www.digiday.com

YouTube: Invite to reuse and remix the 4m Creative Commons-licensed videos

YouTube blog :: Four million creative commons videos on YouTube are just waiting to be reused, remixed, and reimagined—more videos than anywhere else in the world. Since the Creative Commons video library launch on YouTube a year ago, you’ve added more than 40 years’ worth of video to the mix. Anyone, anywhere can edit, build on and republish the library’s videos for free thanks to the Creative Commons Attribution license, otherwise known as CC BY.

Did you know? - Continue to read here Cathy Casserly, youtube-global.blogspot.de

Download portals reject YouTube video to audio converter over piracy concerns

TorrentFreak :: Last month Google issued warnings to the owners of websites and software which allow users to copy YouTube videos. Now, the developer of RipTunes has discovered that this anti-copying policy has now been carried over to many of the large downloading portals including Download.com and Softpedia. Shockingly, however, Brothersoft is still willing to host the software, but only when the developer pays up.

A report by Ernesto, torrentfreak.com

Major news organizations find they have to lighten up to thrive on YouTube

Niemanlab :: YouTube’s reach in the journalism world extends beyond broadcast television, especially as more media organizations outside of television focus on video production. As far as YouTube is concerned, any format of news — be it breaking, spot, investigative, live, long-form documentary, etc. — can work on the site. “The beauty of YouTube is that it makes all of those things possible,” YouTube’s head of news and education, Tom Sly, told me.

[Steven Oh, The Young Turks:] Have you seen CNN’s ratings? TV in general is dying. Newspapers are just about dead.

A report by Adrienne LaFrance, www.niemanlab.org

YouTube's new Ramadan channel

The Next Web :: For those looking to gather with family and watch Ramadan-related TV shows created for the holiday, YouTube will help with the scheduling and overlapping issue that happens when so many programmes are broadcast. A new YouTube Ramadan channel seeks to let viewers watch more than fifty premium Ramadan shows on-demand.

A report by Paul Sawers, thenextweb.com

Censored Romney videos highlight YouTube abuse of copyright claims

ReadWriteWeb :: Earlier this week, YouTube took down videos attacking President Obama due to a copyright claim by music publishing giant BMG Rights Management. The clips, which featured Obama singing Al Green’s hit “Let’s Stay Together,” fell squarely within the Supreme Court's fair use guidelines. YouTube's action illustrates how its copyright enforcement policy allows politically motivated organizations to control what its audience sees and hears.

A report by Fruzsina Eördögh, www.readwriteweb.com

Consumers catching up with smart TV apps

MediaPost :: While desired apps for new smart TV come from the most popular online destinations, such as Netflix, YouTube and Facebook, many consumers are still not familiar about the functions of these new TV sets.

A report by Wayne Friedman, www.mediapost.com